Ad copy has a very short window. Most people are not looking for what you are selling. The copy has to earn the stop, the read, and the click in about three seconds.
3-5 business days for a standard campaign copy set.
Google Search: headlines and descriptions that match intent and win the click. Meta: primary text, headline, and description across multiple creative variants. LinkedIn: ad copy targeting professional audiences where the bar for what sounds credible is much higher than other platforms.
Ads compete in a feed. Most people will not stop. The ones who do stop because something interrupted their scroll. Usually it is either recognition, surprise, or a very direct call to a problem they know they have. Generic benefit-led headlines do not do this.
We can do both. If you have a brief ready, we work from it. If not, we develop the brief as part of the project.
Yes. Retargeting copy is a different brief and we treat it separately. Contact us for a quote.
